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Power is intricately connected to persuasion in that it increases your ability to persuade, influence, and stir action in others. Power enhances all aspects of persuasion and influence. Power will magnify your ability to hit the persuasion target. Power opens the window for you to have greater persuasive capabilities and influence over your audience. Consequently, when your audience perceives that you hold great power over them North Carolina Tar Heels Jersey , you will be very persuasive in moving them to action.


Power exists only because your audience allows it. They grant you the ability to persuade them based upon your real or perceived power. Your audience has the discretion to follow, remain indifferent, or rebel against your power. Even if your boss has made threats, or the thief has a gun, you have the choice of choosing your behavior in response to his power play.


You only have power over a person to the extent that you control something they want, need Navy Midshipmen Jersey , or desire. This could be safety, information, rewards, freedom, or avoidance of punishment. Power does not have to be exerted to be effective. A bank robber holds power as he stands menacingly with a gun, yet he doesn't have to actually shoot anyone to exert this power. A police office has power sitting in his car Zach Mettenberger Jersey , even if he's not following you with his siren and lights on. Knowing your boss can fire you, even if he hasn't made any threats, still gives himher a position of power over you.


There are five points of power that move an audience to respond. These are called the Five Power Structures. They are: Authority, Coercion, Legitimate, Reward Odell Beckham Jr Jersey , and Psychological. These structures will be discussed in detail later in the chapter. It is important to remember that the more sources of power you possess, the easier it will be to persuade and influence your audience.


Interestingly, it seems to be a natural human tendency to not only seek power, but also to seek out those who have it. Dr. Floyd Allport, a social psychologist, talks about this instinctive characteristic in his book Social Psychology. He believes that deep inside each person Patrick Peterson Jersey , there is a desire to produce reactions in others. He further asserts that as we age, these desires grow even more strongly into a yearning for control. Let's face it ? we hunger for power. When we have power, we feel more confident and in control. Why is power so seductive? When we possess power and control over our environment, we feel strong, invincible, and often exhilarated.


Indeed Joe Burrow Jersey , the world runs on the concept of power. There would be no order without it. The legal system has the right and power to interpret laws. The military and police have the power to enforce laws. A manager has the power to fire a dishonest employee. Parents have the power to discipline children.


Authority Power is based on how other people perceive your authority. You have authority over others when they believe you have a greater title, authority, or strength over them. This allows those in power to intimidate or even force others to comply with them because of their status, position, background, or rank. Police officers are excel. Cheap Jerseys From China Cheap NBA Jerseys Cheap MLB Jerseys From China Cheap Jerseys From China Cheap Jerseys Wholesale Cheap Soccer Jerseys Wholesale Authentic Hockey Jerseys Wholesale Football Jerseys Wholesale College Baseball Jerseys Cheap Jerseys From China